Amazon Finally Gets Luxe Beauty

For those of us who are rather addicted to the super-fast Amazon Prime shipping, good news!  Last week Amazon launched its long awaited Luxury Beauty Store online. Beauty consumers can find 24 prestige brands including Nars, Burberry, Stila, Butter London, Dr. Dennis Gross,  L’Occitane and more.  While it is a good start, it is far from comprehensive – they need to keep adding to the assortment.  As for looks, it still has the bare-bones, no-frills Amazon design, BUT they do have some nice editorial layouts about trends such as metallic nailpolish, that give the store a little visual ooomph.  Honestly, the best part of the whole deal is that you can get most (if not all) products shipped via Prime, which means they are practically halfway to your door by the time you log off. Happy shopping!!


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